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Wrapped holiday gifts, a reminder to plan your Q4 email strategy before the holiday rush.

The Q4 Email Strategy Mistake You Won’t Feel Until January

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Short answer: The biggest Q4 email marketing mistake is putting all your energy into the bottom of your funnel (Black Friday offers, reminder emails, cart-close countdowns) while you stop bringing in new people at the top. Holiday promotions only convert people who already know, like, and trust you. If your list stopped growing in September, […]

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