Short answer: The biggest Q4 email marketing mistake is putting all your energy into the bottom of your funnel (Black Friday offers, reminder emails, cart-close countdowns) while you stop bringing in new people at the top. Holiday promotions only convert people who already know, like, and trust you. If your list stopped growing in September, […]

You’re posting consistently, the content looks good, engagement isn’t terrible. And yet, something’s missing – the sales/lead/[insert your goal here] isn’t coming to fruition. Social media can feel like a moving target with all the trends and constant algorithm changes, but at the end of the day, one thing always stays true: social content stops […]

Over the last six years, we’ve seen behind the scenes of over 100 woman-owned businesses and we’ve seen the same thing time and again: when you’re approaching seven figures, everything has to shift.  We’ve been through that shift with our clients now making $1M+ every year and we’re here to share with you exactly how […]

Have you heard AEO or GEO mentioned recently? It’s been all the rage in the Instagram feed and at networking events. These terms are new to almost everyone, but the shift they describe is real, and it changes how your business gets found online. Here is the short version: SEO gets your website ranked. AEO […]

Through my six years in business, I’ve chatted one on one with hundreds of women. And in those conversations around hiring support, a theme started to emerge.  So many women have experienced negative interactions with contractors. One woman I met with was hesitant to hire because she had shared all her passwords with a contractor […]

Over the last 5 years in business, I’ve seen BTS of over 50 women’s businesses (like, deeeeep behind the scenes). That means I’ve seen a lot of different tech stacks, including just about every email marketing platform out there. And one of the questions our clients often ask is: what software can I use for […]